The most valuable asset in a brand is its name.
Licensing matters today because marketplace fragmentation threatens useful communication with the consumer. By thoughtfully applying licensing and brand extensions that align with a brand’s DNA, we offer consumers a way to integrate brands throughout their daily lives. This encourages them to conceive of the brand in fresh ways, deepening the connection between the consumer and the brand.
Creative, authentic licensing and brand extension protects the brand’s name, polishes the brand image, and generates revenue through the sale of valuable products. Consumers interact with products in myriad ways, increasing the popularity and profitability of the brand. We passionately design responsive, creative licensing and brand extensions that protect and strengthen the brand’s name.