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About Us.

We strengthen a brand by unlocking its equity and deepening the relationship with its most important partner - the consumer.

Continuously reinventing.

We understand why Licensing Matters because our team has continuously reinvented what licensing is and what licensing can do. We were among the first to develop truly global licensing programs. We prize innovation, settle for nothing less than the extraordinary, and we have the awards to show for the success of our approach.

Our offices in North and Latin America, Asia, and Europe combine our understanding of global licensing with a respect for local knowledge.

Powerful, creative and bold, we invite you to discover why Licensing Matters to you.

We’re Licensing Matters, a global full-service licensing agency. We not only license programs that make our clients famous but we also create worldwide-recognised products, services and marketing campaigns for leading brands, celebrities, media properties, manufacturers and retailers.