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Brand Focus.

Our name speaks to our conviction about the power and beauty of well-conceived, full-service licensing and brand extension programs and our team’s decades of experience.

At Licensing Matters our name speaks to our conviction about the power and beauty of well-conceived, full-service licensing and brand extension programs and our team’s decades of experience. Before we develop any brand strategy we take the time to fully grasp a brand’s story, which we splice with our knowledge of current and future trends in retail.

By relentlessly focusing on developing the right brand story we produce successful licensing and brand extension programs that are lucrative for business and that keep the brand dynamic and relevant for consumers.

Insight & Authenticity.

Before we propose a strategy, we immerse ourselves in the brand, the owner, and their expectations. We map the brand’s DNA so that any proposal strengthens the brand at an authentic molecular level.

Creativity & Profit.

This brand-mapping and our expertise develops innovative, authentic revenue-yielding brand strategies that become long-term assets for our partners.

Implementation & Power.

We are particularly good at implementing thoughtful brand strategies across the market place to reinforce the power of your brand.

Authentic, Responsive &
Innovative.

Customers instinctively recognize the DNA of a brand and seek out authentic products. Licensing and brand extensions create products that respond to and deepen this desire.