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Know How.

We make licensing matter to a brand by building a brand’s licensed products and services, and by bringing the brand to consumers attention in multiple, positive ways across multiple products.

how this works

We make licensing matter.

Licensing Matters makes licensing matter by pioneering exciting licensing programs providing high profit with low risk. We build brands through innovative, brand-aligned licensed products and services. We know the marketplace’s nuances, and we can see its new directions. This means that with low to minimal risk our clients reap the rewards of targeted licensing and brand-extension programs.

Our wide-ranging experience helps us build our client’s brands and takes these brands to relevant, profitable, often unimagined areas. From entertainment, fashion, sports, and corporate brand and properties to celebrity and artistic talent, we thoroughly understand every detail of brand representation. We ensure excellent roll out of the licensing strategy, and we provide all services necessary for its long-term success.

how this works

We base our unparalleled client service on our understanding of our clients’ brands and in our detailed, expert knowledge of the marketplace.

Our category experts join teams so that each team has deep knowledge of the target marketplaces, bringing together people skilled in licensing strategy and trend spotting. Our clients also benefit from the broad base of our category experts in apparel, home, food, hardware, consumer electronics, health and beauty, toys and gifts, and publishing and more.


We accomplish this long-term success through creative, innovative approaches and detailed knowledge of the marketplace. We also know that clever, high-quality licensed products lengthen a brand’s appeal, further attaching a consumer to the brand, and maximizing royalty revenue.

Out-bound licensing services.

  • Feasibility Study & Program Assessment
  • Consumer Insight Evaluation & Assessment
  • Creative/Campaign Development
  • Business Planning and Economic Modeling
  • Retail Planning and Development
  • Marketing Activation Services
  • Licensing “Gap Analysis”
  • Licensee Prospecting & Bid Management
  • Licensee Selection and Negotiation
  • Product Development & Creative Oversight
  • On-going Licensee and Program Management
  • Contract Management
  • Royalty Management & Collection/Licensee Audits.
  • Product Development
  • Sourcing
  • Supply Chain Management
  • Quality Assurance and Quality Control
  • Sourcing and Distribution Partnership Selection
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Our global-local approach helps us manage and develop licensing programs for local and multi-national clients. Whether in the U.S., Europe, Asia, or Latin America, clients across the globe receive the same level of excellent global-local service.