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Manufacturers know that in today’s highly competitive marketplace, products must stand out at retail.

Powerful brands make products stand out.

By leveraging our tremendous licensing experience, Licensing Matters hooks manufacturers together with sought-after, world-class brands.

In-bound licensing services.

Some of the in-bound licensing services we provide to our manufacturing clients are:

  • Feasibility Study & Program Assessment
  • Consumer Insight Evaluation & Assessment
  • Creative/Campaign Development
  • Business Planning and Economic Modeling
  • Retail Planning and Development
  • Marketing Activation Services
  • Licensing “Gap Analysis”
  • Licensee Prospecting & Bid Management
  • Licensee Selection and Negotiation
  • Product Development & Creative Oversight
  • On-going Licensee and Program Management
  • Contract Management
  • Product Development
  • Sourcing
  • Supply Chain Management
  • Quality Assurance and Quality Control