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Through responsive consultation with brand owners, retailers, and manufacturers, we strategize how to use brand development and brand-extensions to optimize a brand’s evolution.

As brand-licensing strategists, we monitor changes in consumer interaction with brands.

Informed by our deep collaboration process with our clients, we can strategize about what makes their brand distinctive and relevant. This brand-licensing strategy avoids wasting money on marketplace irrelevance and irresponsible testing of ideas.

Instead, we boost brand evolution.


Decades of brand wisdom.

Consulting with Licensing Matters brings our decades of brand wisdom and campaign execution to a client’s brand. Our pragmatic, concrete knowledge of the field avoids gambling, plans for risk, and produces authentic products that generate significant profit.


Consumers can now research brands and products themselves. Licensing Matters accounts for this and helps clients grow their brands in an increasingly competitive marketplace. We guide the evolution of the brand by working closely with clients to hone long-term strategy and by regularly revisiting and rethinking marketplace assumptions.

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