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The strength of Licensing Matters comes from our team, which combines people from all the backgrounds essential to the success of licensing and brand extensions.

Who we are.

Because our talented staff offer our clients access to expertise and knowledge across the life-cycle of a brand, our teams have backgrounds in licensing and brand strategy, marketing and retail, brand management and strategic planning, and category-specific sales, product development, sourcing, manufacturing, supply chain management, logistics and quality assurances/control. Additionally, we have people skilled in research and law, design and brand identity development, and finance. This depth of experience and breadth of expertise means we can enlist dynamic account teams with exactly the right combination of skills and creativity for your brand. We know that our greatest asset is our people, and we are justly proud of their entrepreneurship and professionalism.


With staff located in offices across the world we understand the nuances of country-specific trends as well as the global perspective. This global-local approach fortifies our branding and licensing. Our knowledge of international licensing and strategic brand extensions, combined with a thorough understanding of the global-local market, produces successful extensions for our world-class clients.

Company Culture.

Licensing Matters cultivates the global-local through creativity and collaboration, opportunity and improvement. We know what’s possible with the right company culture, because with it, our team of executives have shaped the licensing business.

Licensing Matters understands that the effort and focus it takes to sculpt appropriate, profitable licensing campaigns depends upon teams of focused, creative, entrepreneurial people of high integrity. We ask a lot of our employees, and in return we offer them tremendous personal and professional development opportunities.

Our emphasis on collaboration and creativity spreads to our care for our local communities. Licensing Matters encourages our team to give back to their neighbors in authentic, useful ways. This deepens our talents’ connection to the place they live and enriches their lives.

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